Brainstorms

Want to Make Your Clients Feel Loved? Hire a Store Grandma

It made one store $200,000.

Published

6 months ago

February 16, 2023

INSTORE Staff Instore February 2023 Issue

Want to Make Your Clients Feel Loved? Hire a Store Grandma

There are some things a grandmother does better than just about anyone else, like birthday wishes. If it’s your big day and you’re a regular customer of The Diamond Family in St Louis, MO, you can expect a call from Linda, their “store grandma,” to wish you the best for the day. Perry’s Emporium in Wilmington, NC, created a similar position for a former sales associate to call customers to wish them happy birthday, anniversary, or to welcome them back into the store after a year-long absence with a $50 gift certificate to use any way they wish. The program generated $200,000 the first year, says owner Alan Perry.

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”