Tips and How-To - INSTOREMAG.COM

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Tips and How-To

Here’s How to Change Your Discounting Mindset

It means building value by figuring out what the client wants.

Brainstorms1 day ago

How AI Can Allow Your Oral Skills to Shine

This will help you figure out the answers to your problems without writing.
Editor's Note5 days ago

Why the Wedding Band Sale Is Just as Important as the Engagement Ring Sale

And there’s no reason why you shouldn’t get 100% of those clients back.
Buzz Session5 days ago

Jewelers Tell of Their Worst Experiences Ever with Bridal Customers

Lots of disastrous tales … some funny, some not so much.
Do You Or Don't You?7 days ago

One-Third of Surveyed Jewelers Say They Have a Private Area for Diamond Presentations

Opinions on such areas are mixed.
Commentary: The Business7 days ago

What Mathematical Models Can Tell Us about Future Lab-Grown Diamond Prices

Demand will soon overwhelm supply.
Ask INSTORE2 weeks ago

Do I Need to Disclose a Diamond’s Dark Past and More of Your Questions Answered

How formal is too formal for bridal-focused jeweler?
Real Deal2 weeks ago

How Should This Store Owner Handle an Exchange Request on an Item She Donated to Charity?

The purchaser’s wife wants something “more her style.”
Tip Sheet2 weeks ago

The Compelling Logic of Anniversary Diamonds, the True Value of Effort and More Tips

SellingPrice First,Features Second When asked, “How much?”, the first digit of a number should always be the first sound out of your mouth. That’s the advice...
Columns2 weeks ago

Why Clients Want to Know Why They in Particular Should Buy an Item

You have to go beyond features and benefits — you have to get personal.
Kathleen Cutler2 weeks ago

How the Right Note-Taking System Can Turn Engagement Ring Clients into Lifelong Collectors

It’s called the “FLIP” system.
Shane Decker2 weeks ago

Want Clients to Come Back? Get Personal with Your Follow-Up Efforts

A thank-you card is a great way to show how much you care.
David Geller2 weeks ago

Want to Make More Money? These Are the Numbers to Keep a Close Eye On

It’s why GMROI and having two bank accounts are important.
David Brown2 weeks ago

How to Figure Out How Much It Will Take to Retire

Retirement planning requires figuring out exactly what you want to accomplish.
Manager's To Do2 weeks ago

Brainstorm “Shop Early” Promos, Study Foot Traffic and More To-Dos for September

And identify jobs to shake staff out of their summer slumber. The seasons are changing.
Calendar2 weeks ago

Class Reunion Month, Google Turns 25, Labor Day and More Dates to Mark in August

It’s also Hispanic Heritage Month, your chance to engage this key market.
Ask INSTORE3 weeks ago

Should You Dump Your Checkout Counter, Plus More of Your Questions Answered

And how to convince a browser you really do just want to help.
Megan Crabtree3 weeks ago

Here’s How to Automate Tasks to Increase Profits and Efficiency in Your Store

From inventory to customer service, automating certain actions will help you take your business to the next level.
Eileen McClelland3 weeks ago

The Natural Diamond Council’s Education Program Is Open to All in the Jewelry Industry

Interactive learning tracks take a deep dive into topics beyond the 4Cs.
Columns3 weeks ago

‘Keeper of the Hope Diamond’ to Retire After Nearly Four Decades at Smithsonian

The 45-carat blue diamond is the star of the National Gem Collection.

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